Privacy Policy

1. Data Protection at a Glance

General
The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below.

Data collection on our website
Who is the responsible party for the recording of data on this website (i.e. the “controller”)?
The data on this website is processed by the operator of the website, whose contact information is available under section “Information Required by Law” on this website.

How do we record your data?

We collect your data as a result of your sharing of your data with us. This may, for instance be information you enter into our contact form.
Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or when you accessed the page. These data are collected automatically as soon as you enter our website.

What do we use your data for?

Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze how visitors use the site.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data at any time and free of charge. You also have the right to request the correction, blocking or deletion of this data. For this purpose, as well as for further questions regarding data protection, you can contact us at any time at the address given in the imprint. Furthermore, you have the right to appeal to the responsible supervisory authority.

Analysis tools and tools from third-party providers
When you visit our website, your surfing behavior can be statistically evaluated. This is done primarily with cookies and with so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information on this in the following data protection declaration.
You can object to this analysis. We will inform you below about how to exercise your options in this regard.

2. General information and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission over the internet (e.g. when communicating by email) can have security gaps. It is not possible to provide seamless protection of data against access by third parties.

Note on the responsible party

The responsible party for data processing on this website is:
hello.de AG, Storkower Str. 132, 10407 Berlin
Telephone: 030 / 555 79 90 – 0
Email: datenschutz@hello.de
The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, email addresses, etc.).

Revocation of your consent to the processing of your data

Many data processing operations are only possible with your express consent. You can revoke consent that you have already given at any time. To do so, an informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

Right to data portability

You have the right to have data which we process based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.

SSL and/or TLS encryption

This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the site operator. You can recognize an encrypted connection in your browser’s address line when it changes from “http://” to “https://” and the lock icon in your browser line is visible.
When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

3. Data protection officer

Statutory data protection officer

We have appointed data protection officers for our companies.
For hello.de AG, hello.de Berlin GmbH, hello.de Service GmbH and hello.de Finance GmbH
Dr. Michael Funke
JBB Data Consult GmbH
Friedrichstr. 95
10117 Berlin
For hello.de Bulgaria EOOD and hello.de Bulgaria Services EOOD
Mihail Karamanov
Element Consult Ltd.
3 Borovets South 20 Str.
9003 Varna (Bulgaria)
Telephone: +49 30 / 555 79 90 – 0
E-mail: datenschutz@hello.de

4. Data collection on our website

Cookies

Some of our web pages use cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called “session cookies.” They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit.
You can adjust the settings on your browser so that you are informed when cookies are set and only allow cookies in individual cases, accept cookies for certain cases or generally exclude them and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.
Cookies that are required for the performance of the electronic communications transaction or to provide certain functions you want to use (e.g. the shopping cart function), are stored on the basis of Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies for analyzing your surfing behavior) are stored, these are treated separately in this data protection declaration.

Borlabs Cookies

This website uses Borlabs Cookie, which sets a technically necessary cookie (borlabs-cookie) to store your cookie consent.
Borlabs Cookie does not process any personal data.
The borlabs-cookie stores the consent you gave when you entered the website. If you wish to revoke this consent, simply delete the cookie in your browser. When you re-enter/reload the website, you will be asked again for your cookie consent.

Server log files

The website provider automatically collects and stores information that your browser automatically transmits to us in “server log files”. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

These data will not be combined with data from other sources.
The basis for data processing is Art. 6 (1) (b) DSGVO, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

Contact form

Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission.
The processing of the data entered into the contact form is therefore carried out exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. An informal message by e-mail to us is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.
We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.

5. Analytics and advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. Google Tag Manager itself does not create user profiles, store cookies or carry out independent analyses. It is used only to manage and display the tools integrated via it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.
Google Tag Manager is used on the basis of Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate interest in quick and easy integration and management of various tools on its website. If the appropriate consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.
The company is certified according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States to ensure compliance with European data protection standards for data processing in the United States. Each DPF-certified company is committed to complying with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
Google Analytics cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.
IP anonymization
We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser Plugin
You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Objecting to data collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.
For more information about how Google Analytics handles user data, see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Contract data processing
We have entered into a contract data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics in Google Analytics
This website uses the “demographic characteristics” function of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google and from visitor data from third-party providers. This data cannot be assigned to a specific person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section “Refusal of data collection”.

Google Ads

This website uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display ads in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted ads can be displayed based on the user data available on Google (e.g. location data and interests) (target group targeting). We, as the website operator, can evaluate this data quantitatively, for example, by analyzing which search terms led to the display of our ads and how many ads led to corresponding clicks.
This service is used on the basis of your consent in accordance with Art. 6 (1) a GDPR and § 25 (1) TDDDG. Consent can be revoked at any time. Data transmission to the US is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.
The company is certified according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States to ensure compliance with European data protection standards for data processing in the United States. Each DPF-certified company is committed to complying with these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google Conversion Tracking, we and Google can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website are clicked how often and which products are viewed or purchased particularly often. This information is used to generate conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that would allow us to personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.
This service is used on the basis of your consent in accordance with Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TDDDG. This consent may be revoked at any time.
For more information about Google Conversion Tracking, see the Google Privacy Policy: https://policies.google.com/privacy?hl=de.
The company is certified according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States to ensure compliance with European data protection standards for data processing in the United States. Each DPF-certified company is committed to complying with these data protection standards. For more information, please contact the provider at the following link:https://www.dataprivacyframework.gov/participant/5780.

WordPress Stats

This website uses the WordPress Stats tool to statistically analyze visitor access. The provider of this service is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110-4929, USA.
WordPress Stats uses cookies that are stored on your computer and that allow an analysis of the use of the website. The information generated by the cookies about the use of our website is stored on servers in the United States. Your IP address will be anonymized after processing and before storage.
“WordPress Stats” cookies remain on your device until you delete them.
The storage of “WordPress Stats” cookies is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the anonymized analysis of user behavior in order to optimize both its website and its advertising.
You can adjust the settings on your browser to notify you whenever cookies are placed, to allow cookies only in individual cases, to exclude the acceptance of cookies for specific cases or in general, and to activate the automatic deletion of cookies when you close your browser. If you deactivate cookies, the functionality of our website may be limited.
You can object to the collection and use of your data for the future by setting an opt-out cookie in your browser by clicking on this link: https://www.quantcast.com/opt-out/.
If you delete the cookies on your computer, you will need to set the opt-out cookie again.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
The purpose of reCAPTCHA is to check whether the data entry on our websites (e.g. in a contact form) is done by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, how long the visitor has been on the website, or mouse movements made by the user). The data collected during the analysis will be forwarded to Google.
The reCAPTCHA analyses take place entirely in the background. Website visitors are not notified that an analysis is taking place.
Data processing is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web content from abusive automated crawling and from spam.
For more information about Google reCAPTCHA and Google’s privacy policy, please see the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

Facebook Pixel

Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversion.
This allows the behavior of site visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising efforts to be optimized.
The data collected is anonymous to us as the operator of this website, and we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage guidelines. This allows Facebook to enable the placement of advertisements on and off Facebook. This use of the data cannot be influenced by us as the site operator.
You can find more information about protecting your privacy in Facebook’s data policy: https://www.facebook.com/about/privacy/.
You can also disable the remarketing function “Custom Audiences” in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged into Facebook.
If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

Use of SalesViewer® technology:

This website uses SalesViewer® technology from SalesViewer® GmbH to collect and store data for marketing, market research and optimization purposes based on the legitimate interests of the website operator (Art. 6 para. 1 lit.f DSGVO).
For this purpose, a javascript-based code is used to collect company-related data and the corresponding usage. The data collected using this technology is encrypted using a non-reversible one-way function (so-called hashing). The data is immediately pseudonymized and is not used to personally identify the visitor to this website.
The data stored by SalesViewer® is deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention requirements.
You can object to the collection and storage of data at any time with effect for the future by clicking on this link https://www.salesviewer.com/opt-outto prevent SalesViewer® from collecting data from this website in the future. This stores an opt-out cookie for this website on your device. If you delete your cookies in this browser, you will have to click on this link again.

6. Plugins and tools

Google Web Fonts

This site uses so-called web fonts provided by Google to ensure fonts are displayed consistently. When you access a page, your browser loads the required web fonts into your browser cache to display text and fonts correctly.
To do this, the browser you use has to establish a connection with Google’s servers. This gives Google knowledge that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a consistent and attractive presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.
If your browser does not support web fonts, a standard font is used by your computer.
Further information about handling user data, can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/.